One of my great privileges and challenges of 2024 was the annual ‘Haunting event’ trailer. It’s never a small feat when combining several disparate IP franchises all under one event -- allowing each to have their moment, while still remaining true to the Call of Duty ‘feel’. 

My solution? A CCTV view of several different operators going up against each classic baddie. Borrowing heavily from the iconic scene in ALIENS (you know the one), our mission leader can only watch helplessly as the ‘helmet cams’ of her squad go dark one-by-one. 

Told with a thrilling combination of bespoke CGI (courtesy of the incredible artists at Altered FX), motion graphics and in-game capture from our very own Marketing Creative team -- this trailer was the highlight of my year.  

(Pro tip: the ESRB is totally cool with beheadings as long as they’re shown from the victim’s POV. So there’s that.)