As sole copywriter for the Activision Marketing Creative team, I was lucky enough to play my hand at some big, fun pieces such as these. 

For the ‘Haunting’ trailer, we re-imagined the iconic opening scene from the original SCREAM film -- and took it one step further by asking a simple question: “what if, instead of just stalking you from outside the window, the killer was stalking you in-game, as well?” The idea took off like a Verdansk cluster bomb and we were off to the races.

And the fans ate it up.