After the success of the previous year’s FESTIVE FERVOR trailer, our team was eager to return to the darkly zany nature of Call of Duty around the holidays.

And this time it featured an Undead Santa. So.

There’s actually a unique kind of pressure on the script in these types of spots. Since the ‘Poem’ serves as a soundbed for the edit and capture, each lyric of the VO has a ripple effect across every other teams’ process, so it’s gotta be spot on. From there, flexibility is the name of the game — as it’s often a kind of dance between the script and the game engine photography. Adjusting to unexpected technical limitations, stakeholder needs, or even overall campaign strategy — pivoting, and often rewriting lyrics on the fly. It’s a ride, every time. And with the right team, you stick the landing. Every time.

Enjoy the Slayground.