That iconic silhouette. The hair. The blades. Those eyes. But Michonne from THE WALKING DEAD isn’t just some ‘badass’ — she’s wicked smaht. A master tactician. So in partnership with AMC, we set out to demonstrate her prowess through simple geography and editing — as our vastly outnumbered heroine escapes by leading one faction directly into another.

The VO narration was reverse-engineered from her previously recorded in-game VO, and served as a kind of ‘spine’ for the on-screen action to draw from. What followed was a thrilling cat-and-mouse chase with a killer cameo at the end — and quickly became one of MW3’s most-viewed assets of all time.

WE ARE THE ONES WHO LIVE.