Creative Director // Edit // Script // Concept // Storyboards

There are two types of Jeopardy! fans. The ones who watch alone, and the ones who like to compete for ‘Smartest In The Room’. For the purpose of this product, I targeted the latter.

A fun advertisement mixed with a how-to demonstration that underscores the competitive nature of the game’s ultimate offering: bragging rights. And you don’t need a software degree to play it, mom.