For Warzone Season 3, some very big guest stars were waiting in the wings -- and our team was given the chance to not only produce the centerpiece ‘Battle Pass’ trailer, but shape the narrative arc of the marketing campaign. 

I envisioned a series of top secret research videos being ‘leaked’ to the general public, hinting at the dangerous nature of the experiments being done on this remote Pacific island. And the Titan-sized creatures it would attract. The Instagram tease campaign attracted a monster following of its own -- and the Battle Pass trailer knocked an entire fanbase on its ass.