Let’s be honest. Cheech & Chong don’t belong anywhere near a combat zone. They’re just chill guys, man. So to tackle this one I felt we should lean into a kind of ‘fish out of water’ approach for our bumbling heroes. Trading quips and one-liners while bullets are whizzing by – just like a buddy comedy from the 80s. 

Paired with some explosive Call of Duty action and a fun music track, we gave our audience something a Call of Duty trailer rarely does: laughs. 

So put that in your pipe and smoke it.